ABOUT
The secret to family finance
FinanFa was born with a simple ambition: to make financial services simpler, more accessible and better integrated for African families and businesses.
Our vision
To make financial services simpler, more accessible and more integrated, so every family and every business can manage their money with peace of mind.
Our mission
To use technology to connect African users to an ecosystem of everyday financial services: payments, savings, tontine, investment and insurance.
Why FinanFa
Too many families and businesses still juggle multiple, poorly connected financial tools. FinanFa was designed to address the fragmentation of financial services, their complexity, the multiplicity of apps, limited access to certain products, and an often inconsistent user experience.
Our approach
Mobile-first
An experience designed first for mobile, the main access point across Africa.
Partnerships
Building on licensed partner institutions rather than reinventing everything.
Open infrastructure
A modular platform able to integrate new services over time.
Security
User trust as the foundation of any sustainable growth.
Innovation
Adapting the best international fintech practices to African realities.
Financial inclusion
Making financial services more accessible to as many people as possible.
Our origins
FinanFa (Finance Familiale) is a company under Beninese law founded in 2019 in Cotonou, historically active in digital financial services and in supporting microfinance and tontine structures. That field experience now feeds into the vision of a broader digital financial platform.
Groupe PPJ
FinanFa is part of Groupe PPJ, an entrepreneurial group building several ventures across technology, digital services and business services, alongside entities such as FrikPay.